Whatnot is a commerce app aimed towards the comic book niche. The app is about 2 years old and caters towards people who like to buy and sell comic books, trading cards, collectible figurines, clothing, and sneakers. I drew inspiration from whatnot's color palette and branding after looking through their Facebook and instagram to create eye catching graphics and call to action newsletters/social media graphics in order to drive traffic and revenue to Frankies Comics.
The objective of this campaign was to drive traffic to our new whatnot page on the app to show we were selling mostly comics. I photographed our employees hosting their streaming events and added their photos into my graphics for the Frankies Comics website banner/newsletter/social media graphics. Our employee Ashley did not want her photo taken, so we compromised and used a copyright free pug photo as her campaign graphic (It also goes with Frankies logo theme).
Employee Jalen holding my reflector while I use a strobe light under the shade to take his portrait.
My photo of employee Taylor
My photo of employee Taylor
My photo of employee Jalen
My photo of employee Jalen
The instagram post slides using my graphics and photos. Final slide is the post on instagram resulting in over 160 likes and over 20 comments on this post.
The whatnot website banner showcasing a marathon and giveaway we had after the successful announcement and launch of being on the app.
Click the link below to view my whatnot MailChimp newsletter that did 7% better than Frankies Comics average newsletters:
Results of the whatnot newsletter shown through MailChimp and showing Kevin (the manager).
A screenshot example of a Frankies Comics whatnot stream. Frankies Comics employees are able to sell comics and trading cards in real time to our loyal customers/new followers. Whatnot gives us a 2 day window to ship out all orders from whatnot.
Screenshots of followers/buyers interacting during the whatnot stream
