My approach to copywriting is to convey how the product can benefit the potential customer and address any pain points they may have. I also keep in mind how the product could fit into someone's daily life and the value it could bring to it.
Orbit Happy is a clip on camera ecommerce product. It's main demographic was written for millennials. My copy had a friendly and innovative tone to it, noting the many useful benefits the user would experience with the orbit happy clip on camera: night vision, recording audio and video which was easy to export etc. I created the tagline "Stay safe. Stay happy."to create a sense of trust with the audience.
Buckeon is an ecommerce tech product.Buckeon's demographic was geared towards young men. The blu etooth features combined with it's transformers robot design was a winning product with copy that outlined it's amazing benefits.