My approach to copywriting is to convey how the product can benefit the potential customer and address any pain points they may have. I also keep in mind how the product could fit into someone's daily life and the value it could bring to it.
ORBIT HAPPY
Orbit Happy is a clip on camera ecommerce product. It's main demographic was written for millennials. My copy had a friendly and innovative tone to it, noting the many useful benefits the user would experience with the orbit happy clip on camera: night vision, recording audio and video which was easy to export etc. I created the tagline "Stay safe. Stay happy."to create a sense of trust with the audience.
![](https://cdn.myportfolio.com/384eeb26cb8eea7fbfb08b8ef791ab8a/a4d9b11c-e1a7-48b4-ba47-8722f753f6ea_rw_1920.png?h=fc347252e067739726eb72a7fd949a63)
![](https://cdn.myportfolio.com/384eeb26cb8eea7fbfb08b8ef791ab8a/a896ab3f-1cc7-4726-99b1-f8701a512fa7_rw_1920.png?h=892d21f7f61d6beee6de7fc4c15bf864)
Buckeon
Buckeon is an ecommerce tech product.Buckeon's demographic was geared towards young men. The blu etooth features combined with it's transformers robot design was a winning product with copy that outlined it's amazing benefits.
![](https://cdn.myportfolio.com/384eeb26cb8eea7fbfb08b8ef791ab8a/bbdab3be-95a8-4301-b2b6-14396d72569d_rw_1920.png?h=8460dd104a6eee54f7ab5a524f5bb649)
![](https://cdn.myportfolio.com/384eeb26cb8eea7fbfb08b8ef791ab8a/b8fe67b7-aa66-4caf-bb9a-21cbaa396c6f_rw_1920.png?h=946553d5c23736656e771f8604eba230)